Institutional research to update computers and ads

At the most recent Board of Trustees meeting Feb. 12, South Puget Sound Community College’s Director of Institutional Research Jennifer Tuia made a presentation to the trustees about several topics of interest to Institutional Research (IR).

At the top of IR’s list is to replace old computers with faster and new ones. This plan is currently in place, but there’s a way to go yet on implementation.

IR is also currently studying how to engage and retain students. Tuia said the best indicator of long-term student success is a student’s first-term GPA.

The school is overdue for a new ad campaign, currently in the works. This includes new ads, new website images and a new tagline. The current tagline is “Learning…for life.”

Normally, an SPSCC ad campaign will run for two years.

The last ad campaign was in 2008 just before the economy collapsed, preventing work on a new ad campaign in 2010.

“We backed off because budgets were being cut and enrollments were skyrocketing,” said SPSCC Dean of College Relations Kellie Braseth.

The school will start work on a new ad campaign in the spring, with plans to unveil their results in the fall.